Jeffrey Gitomer (born February 11, 1946 in West Palm Beach, Florida) is an American author, professional speaker, and business trainer, who writes and lectures internationally on sales, customer loyalty, and personal development. He lives with his family in Charlotte, North Carolina.

Gitomer has written thirteen books, including New York Times best sellers, The Sales Bible and The Little Gold Book of YES! Attitude. His most successful title, The Little Red Book of Selling, has sold more than five million copies worldwide and has been translated into 14 languages. It was also chosen by business publishing experts Jack Covert and Todd Sattersten to be listed in their book of The 100 Best Business Books of All Time. All Gitomer’s titles have reached #1 on, and collectively his books have appeared on major best-seller lists nationwide more than 750 times. “Gitomer has earned his bragging rights…” and has “…turned his blustery style into best-selling books.” On September 16, 2006, four of Gitomer’s titles appeared simultaneously on The Wall Street Journal best seller lists, the only business author to achieve this in the Journal’s history. Of The Sales Bible, Covert comments: “Every once in a while, one book defines a category.” Gitomer has also co-authored three other titles with writers Ron Zemke, Greg Dinkin, and Nikita Koloff.

Author David Dorsey writing in The Wall Street Journal comments: “What’s especially solid about Mr. Gitomer’s books is their grounding in ethics. Success, for him, comes from the heart. He reminds us that top sales reps don’t peddle; they solve problems and make customers laugh while offering them something they genuinely need. If you want to be the best salesperson, first you must be the best person.”

Gitomer also writes a syndicated column, Sales Moves, which is published worldwide in American and European business journals and newspapers, and is available online at He has been a contributor to Entrepreneur Magazine, and many other business publications.

He also publishes Sales Caffeine, a weekly, multi-media e-zine (online magazine), which is distributed internationally to 250,000 subscribers.